---
title: The brand kit
description: Save your logo, colours, font, button style, footer text and social links once, so every new email starts with your look.
url: "https://hiveplugins.com/docs/hive-mail-brand-kit/"
updated: "2026-10-28"
category: Hive Mail
---

# The brand kit

The brand kit holds how your emails look: logo, colours, font, buttons, footer wording and social links. Save it once and new emails start from it. Put your logo in the WordPress media library first.

## Save your brand kit

1. Open **Settings > Email**.
2. In **Logo**, click **Choose logo** (later **Replace logo** or **Remove**). Set **Width in emails** and **Logo description**, usually your business name.
3. In **Colours and font**, set the colours and **Font**.
4. In **Buttons**, set **Button colour** (or **Use brand colour**), **Button text colour** and **Corner radius**.
5. In **Footer**, type **Footer text** and add **Social links** with **Add a link**: choose a network and type the full address.
6. Check the **Preview** card, then click **Save brand kit**. You see "Brand kit saved. New emails will start from it."

![hivemail brandkit page 01](https://hiveplugins.com/wp-content/uploads/2026/10/hivemail-brandkit-page-01.webp) Email page with the logo, colours, buttons, footer and the preview card" class="wp-image-2501"/>

| Setting | What it does | Default | Limits |
| --- | --- | --- | --- |
| **Logo**, **Width in emails**, **Logo description** | Picture, width, alt text | None, 160, empty | Width 40 to 600. Description up to 150 characters |
| **Brand colour** | Buttons and links | `#5539fb` | Hex colour |
| **Link colour** | Links | Empty (brand colour) |  |
| **Text colour** | Body text | `#333333` |  |
| **Page background** | Colour around the email | `#f4f4f7` |  |
| **Content background** | Colour of the email | `#ffffff` |  |
| **Font** | Font family | Arial | Arial, Helvetica, Verdana, Tahoma, Trebuchet MS, Georgia, Times New Roman, Courier New, System font |
| **Button colour** | Button background | The brand colour |  |
| **Button text colour** | Button text | `#ffffff` |  |
| **Corner radius** | 0 is square, 40 is a pill | 6 px | 0 to 40 |
| **Footer text** | Why people get your emails; merge tags work, such as `{{site_name}}` | Empty | 1000 characters |
| **Social links** | Links for the Social links block | None | Up to 10 |

An invalid colour falls back to the default. Mail apps only show fonts they already have, so the font list is short.

## What it changes

The kit only seeds new things. Nothing is seeded until you save it once: until then the box says "Not saved yet. Until you save it, new emails use each starter's own colours."

- New templates from a starter or from nothing take the colours, font, logo, footer text and links.
- A new **Logo**, **Social links** or **Footer** block takes the kit's logo, links or text.
- **Use brand kit** (in the Visual or Classic editor, left panel **Email settings**) applies the kit to an email you already have.
- Plain text and HTML emails, imports and copies of your own templates are never changed.
- Changing the kit later does not change emails or campaigns you already made, or pages shown to visitors such as the unsubscribe page.

A campaign started from a starter does not get the kit automatically: click **Use brand kit** in its editor.

> **Warning:** **Use brand kit** overwrites the colours and font of the email you click it in.

Next: [Templates](/docs/hive-mail-templates/), [The Visual builder](/docs/hive-mail-visual-builder/).