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Brand assets

HiveCRM brand assets.

Logos, icons, colours, social images and guidelines for representing HiveCRM correctly in articles, reviews, newsletters and partner pages.

  • Logos and icons
  • Colours and type
  • Social images
Downloads

Take everything, or just what you need.

Every file on this page is free to download. Each group also comes as one ZIP.

The complete HiveCRM brand kitLogos in every lockup, favicons, social images, colours, typography and the brand guidelines, in one ZIP.
Download all (ZIP)9.8 MB
LogosSVG and PNG: full, stacked, wordmark, icon, in colour, white and mono.ZIP2.7 MB
Favicon packfavicon.ico, PNG sizes, touch and Android icons.ZIP356 KB
Social imagesCovers, link preview, profile pictures and email header.ZIP6.7 MB
Colours and typeCSS, JSON, Tailwind and GIMP palettes, and the type scale.ZIP4 KB
Logos

Logos

Use the colour logo on light backgrounds and the white logo on dark or orange ones. Every logo comes as SVG and PNG.

Full logo

Full logo

Icon and name. The default logo for light backgrounds.

Full logo, white

Full logo, white

For dark backgrounds, photos and footers.

Stacked

Stacked

Icon above the name, for square spaces.

Stacked, white

Stacked, white

Stacked logo for dark backgrounds.

Wordmark

Wordmark

The name only, when the icon is already nearby.

Wordmark, white

Wordmark, white

The name only, white.

Mono white

Mono white

One colour, for brand orange surfaces and single-colour print.

Mono black

Mono black

One colour, for one-ink print.

Icons

Icon, glyph and favicon

The icon is the HiveCRM mark in the orange gradient. The glyph alone works on coloured surfaces.

Glyph, orange

Glyph, orange

The mark alone, on light backgrounds.

Glyph, white

Glyph, white

The mark alone, for orange and dark surfaces.

Glyph, navy

Glyph, navy

The mark alone, in brand navy.

Icon, mono black

Icon, mono black

One colour, for one-ink print.

Favicon

Favicon and app icons

favicon.ico, PNG sizes, Apple touch icon, Android and maskable icons, web manifest and the head snippet to paste.

Using the logo

Give it room.

Keep clear space around the logo equal to the height of the icon's half (x) on every side, and do not let text, edges or pictures enter it. Use the colour logo on light backgrounds and the white logo on dark or orange backgrounds.

LockupMinimum size on screen
Full logo120 px wide
Stacked72 px wide
Icon16 px (below 32 px use the favicon files)
xxxxHiveCRM logo with clear space
Rules

Do and do not

A short list that avoids most mistakes.

hivecrm logo full
Do

Use the supplied files

Colour logo on white or light backgrounds.

hivecrm logo full mono white
Do

Switch to the white logo

On orange and dark backgrounds use the white or mono white logo.

hivecrm logo full
Do not

Stretch or squash

Always keep the proportions.

hivecrm logo full
Do not

Recolour

Only the supplied colours are allowed.

hivecrm logo full
Do not

Colour logo on orange

It disappears into the background.

hivecrm logo full
Do not

Rotate or add effects

No shadows, outlines, glows or tilt.

Colour

Colour

Orange is the brand colour, navy is for text and the word Hive. Success, info, warning and danger are status colours. Click Copy hex to copy a value.

Brand Orange#FF4800Primary actions, links, highlights, the CRM in the wordmark
Brand Light#FF8211Gradient start, accents on dark backgrounds
Brand Deep#FF321FGradient end, hover and pressed states
Orange 50#FFF5ECTinted backgrounds and badges
Orange 100#FFE1C7Tinted borders, selected rows
Navy#092532Headings, body text, the Hive in the wordmark
Ink#0C1620Dark surfaces, video and social backgrounds
Ink 2#121F2BRaised dark surfaces
White#FFFFFFCards and light surfaces
Surface 50#F7F9FBPage background
Surface 200#E2E8F0Borders
Muted#5D6B74Secondary text
Success#16A34APaid, won, active
Info#0284C7Informational, in progress
Warning#D97706Due soon, attention
Danger#DC2626Overdue, lost, errors
Purple#9333EAAI and automation features
Brand gradient (the icon fill)linear-gradient(135deg, #FF8211 0%, #FF321F 100%)
Typography

Type

Two free Google fonts: Plus Jakarta Sans for headings and Inter for text and interface. The name in the logo is artwork: never retype it.

RoleSizeWeight
Display56 to 96 px800
H140 px800
H232 px700
H322 px700
Body16 to 18 px400 / 500
UI and buttons14 to 16 px600 / 700
Label12 px, uppercase600 to 800
The CRM that lives inside WordPress.
Plus Jakarta Sans (headings, 700 / 800) and Inter (text, 400 to 700)
Social and sharing

Social images

Link previews, covers, profile pictures and the email header.

Link preview

Link preview

Open Graph and Twitter card, 1200 x 630

Facebook cover

Facebook cover

1640 x 624

Facebook cover, light

Facebook cover, light

1640 x 624

X header

X header

1500 x 500

LinkedIn cover

LinkedIn cover

1584 x 396

LinkedIn company banner

LinkedIn company banner

1128 x 191

YouTube banner

YouTube banner

2560 x 1440

Email header

Email header

1200 x 300

Profile picture

Profile picture

1024 x 1024

Profile picture, dark

Profile picture, dark

1024 x 1024

Profile picture, orange

Profile picture, orange

1024 x 1024

Name and voice

How we say it

Plain and confident. Say what the product does and why it matters.

Name

HiveCRM, one word. The company is Hive Plugins. The logo draws the name as "HiveCRM"; never retype it in a font.

Tagline

The CRM that lives inside WordPress.

Pricing line

Pay once. Own it forever.

Please do not

Use the Hive Plugins logo in place of the HiveCRM logo, imply an endorsement, or make claims about features that are not released.

Need something that is not here?

Tell us what you are working on and we will help with the right files, a quote or a review.