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Brand assets

HiveMail brand assets.

Logos, icons, colours, social images and guidelines for representing HiveMail correctly in articles, reviews, newsletters and partner pages.

  • Logos and icons
  • Colours and type
  • Social images and screenshots
Downloads

Take everything, or just what you need.

Every file on this page is free to download. Each group also comes as one ZIP.

The complete HiveMail brand kitLogos in every lockup, favicons, social images, product screenshots, colours and the brand guidelines, in one ZIP.
Download all (ZIP)11.5 MB
LogosSVG and PNG: full, stacked, wordmark, icon, in colour, white and mono.ZIP1.3 MB
Favicon packfavicon.ico, PNG sizes, touch and Android icons.ZIP114 KB
Social imagesCovers, link preview, profile pictures, posts and story.ZIP6.7 MB
ScreenshotsReal product screens on a fictional demo store.ZIP3.4 MB
Colour filesCSS, JSON, Tailwind and GIMP palettes.ZIP36 KB
Logos

Logos

Use the colour logo on light backgrounds and the white logo on dark or purple ones. Every logo comes as SVG and PNG. In the white and mono versions the whole name is one colour.

Full logo

Full logo

Icon and name. The default logo for light backgrounds.

Full logo, white

Full logo, white

For dark backgrounds, photos and footers.

Stacked

Stacked

Icon above the name, for square spaces.

Stacked, white

Stacked, white

Stacked logo for dark backgrounds.

Wordmark

Wordmark

The name only, when the icon is already nearby.

Wordmark, white

Wordmark, white

The name only, white.

Mono white

Mono white

One colour, for brand purple surfaces and single-colour print.

Mono black

Mono black

One colour, for one-ink print and fax-like places.

Icons

Icon, glyph and favicon

The icon is a purple gradient circle with a white mail glyph. Use the square version where the platform crops to its own shape.

Square app icon

Square app icon

Full-bleed purple square with the white glyph, for stores and avatars.

Glyph, purple

Glyph, purple

The mail glyph alone, on light backgrounds.

Glyph, white

Glyph, white

The mail glyph alone, for purple and dark surfaces.

Glyph, black

Glyph, black

The mail glyph alone, for one-ink print.

Favicon

Favicon and app icons

favicon.ico, PNG sizes, Apple touch icon, Android and maskable icons, web manifest and the head snippet to paste.

Using the logo

Give it room.

Keep clear space around the logo equal to the height of the icon's half (x) on every side, and do not let text, edges or pictures enter it. Use the colour logo on light backgrounds and the white logo on dark or purple backgrounds.

LockupMinimum size on screen
Full logo120 px wide
Stacked72 px wide
Icon16 px (below 32 px use the favicon files)
xxxxHiveMail logo with clear space
Rules

Do and do not

A short list that avoids most mistakes.

hivemail logo full
Do

Use the supplied files

Colour logo on white or light backgrounds.

hivemail logo full mono white
Do

Switch to the white logo

On purple and dark backgrounds use the white or mono white logo.

hivemail logo full
Do not

Stretch or squash

Always keep the proportions.

hivemail logo full
Do not

Recolour

Only the supplied colours are allowed.

hivemail logo full
Do not

Colour logo on purple

It disappears into the background.

hivemail logo full
Do not

Rotate or add effects

No shadows, outlines, glows or tilt.

Colour

Colour

Purple is the one accent. Ink is for headings and dark bands. Green is a status colour only. Click Copy hex to copy a value.

Brand purple#5539FBLogo, buttons, links, icons and active states
Purple dark#3F27D6Hover and pressed buttons, text on tints
Purple light#7159FFGradient end, glows, focus ring
Tint#F1EEFFIcon tiles, pills and chips
Tint line#DDD6FFBorders on tints and dividers
Wash#F6F4FFAlternate section background
Ink#17181CHeadings, dark bands, dark buttons
Body#4B4E57Body copy
Muted#8A8D96Captions and small labels
Border#E6E3F2Card and input borders
White#FFFFFFCards and page background
Success#16794ASuccess states and yes ticks
Hero gradientlinear-gradient(118deg, #24139B 0%, #3A24D2 38%, #5539FB 78%, #6B52FF 100%)
Typography

Type

The website uses the system UI font stack, so nothing is downloaded. In design tools use Inter, which is the closest match. The name in the logo is artwork: never retype it.

RoleSizeWeight
H140 to 66 px700
H230 to 42 px700
H324 to 32 px700
Lead17 to 19 px400
Body16 px400
Eyebrow12 px, uppercase700
Button16 px650
Email marketing that lives inside WordPress.
-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif
Social and sharing

Social images

Link previews, covers, profile pictures and posts, built from the same gradient and a real product screen.

Link preview

Link preview

Open Graph and Twitter card, 1200 x 630

Facebook cover

Facebook cover

1640 x 624

X header

X header

1500 x 500

LinkedIn cover

LinkedIn cover

1584 x 396

LinkedIn company banner

LinkedIn company banner

1128 x 191

YouTube banner

YouTube banner

2560 x 1440

Email header

Email header

1200 x 300

Profile picture

Profile picture

1024 x 1024, light

Profile picture, purple

Profile picture, purple

1024 x 1024

Profile picture, dark

Profile picture, dark

1024 x 1024

Post: what it is

Post: what it is

1080 x 1080

Post: unlimited contacts

Post: unlimited contacts

1080 x 1080

Post: WooCommerce and EDD

Post: WooCommerce and EDD

1080 x 1080

Post: your data

Post: your data

1080 x 1080, light

Post: automation

Post: automation

1080 x 1350

Story

Story

1080 x 1920

Product

Product screenshots

Real screens from the HiveMail admin, taken on a demo store with fictional data. Free to use when writing about HiveMail.

Email builder

Email builder

Drag-and-drop blocks with the inspector open

Automation canvas

Automation canvas

A welcome series with branches

Abandoned cart flow

Abandoned cart flow

A yes/no branch on the canvas

Campaign report

Campaign report

Funnel, opens, clicks and revenue

Contacts

Contacts

Tags, lists and status tabs

Segment builder

Segment builder

Rules with a live match count

Templates

Templates

Visual, classic and plain text

Automation list

Automation list

Flows and their counts

Name and voice

How we say it

Calm, plain and honest. Say what the product does and why it matters.

Name

HiveMail, one word. The company is Hive Plugins. The logo draws the name as "Hive Mail"; in text always write HiveMail.

Tagline

Email marketing that lives inside WordPress.

Supporting line

Unlimited contacts. No per-subscriber fees. Your data stays in your own database.

Please do not

Use the Hive Plugins logo in place of the HiveMail logo, imply an endorsement, or make claims about features that are not released.

Need something that is not here?

Tell us what you are working on and we will help with the right files, a quote or a review.

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