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Audience and segments

Know who is who, and email the right people.

Contacts, lists, tags and custom fields live in your own database, with segments that stay up to date on their own.

Get early accessSee all features
yoursite.com/wp-admin/admin.php?page=hivemail
HiveMail segments with live counts
What you get

Everything about your audience.

Unlimited, with consent tracked from the first signup.

Contacts

Statuses, notes, a timeline of what happened, soft delete with a 30-day trash.

Lists and tags

Organise people your way, with per-list status and fast bulk actions.

Custom fields

Text, numbers, dates, choices and more, with merge tags generated for you.

Segments

Fourteen kinds of condition, up to thirty per segment, with a live match count.

Import and export

CSV with column mapping, safe and resumable. Export any list or segment.

Migration

Bring people from WordPress users, WooCommerce, EDD or another email plugin.

Consent and opt-in

Double opt-in, preference centre, one-click unsubscribe and a suppression list.

Engagement score

Opens and clicks build a score you can segment and trigger on.

Privacy tools

Export and erase a person's data to help you meet GDPR requests.

Segments

Segments that answer real questions.

Combine what people did, what they bought and how they engaged.

  • Ordered at least twice, and opened an email in the last 30 days
  • Match all or match any, with groups you can name
  • A count that updates as you edit the rules
Use caseFind loyal customers who have not opened anything for 60 days and send them a win-back.
yoursite.com/wp-admin/admin.php?page=hivemail
The HiveMail segment rule builder
Behaviour

Segment on what people do on your site.

With the visitor tracker enabled, behaviour becomes a segment.

  • Viewed a product three times and never bought
  • Visited the pricing page this week
  • High engagement score
Use caseEmail everyone who viewed pricing twice in a week and has not bought.
yoursite.com/wp-admin/admin.php?page=hivemail
ContactsListsSegmentsJourneys
Sample Studio SS
MR
Maya Reyes
maya@example.com
CustomerVIPSubscribed
Orders6
Spent$812

Journey Newest first

Placed order #1043 $84.00Today
Clicked Autumn sale emailToday
Opened Autumn saleYesterday
Entered flow Welcome series3 days ago
Signed up via footer form12 days ago
Pages viewed38 this month
Free and Pro

Most of audience management is free.

In the free plugin

  • Unlimited contacts, lists, tags and fields
  • Segments by fields, tags, lists, engagement and purchases
  • Import, export and migration
  • Engagement score

Added by Pro PRO

  • Behaviour-based segments
  • Custom scoring rules
  • Predictive segments (churn, RFM) with AI Studio
FAQ

Questions about audience and segments

As many as your server can hold. There are no limits in the free plugin.
They are suppressed and never emailed again, even if you re-import them.
Yes. See the migration page for what comes across.
Keep exploring

Related features

Email builder

Four editors, 14 starters and a brand kit.

Learn more →

Automation

A graph canvas with a run log for every contact.

Learn more →

Sending and deliverability

Providers, bounces and domain checks.

Learn more →

Try it on your own site.

Get early access and see it with your own data.

Get early accessSee pricing
Early access

Be first to try HiveMail.

Leave your name and email and we will tell you the day it launches. Nothing else.

HiveMail Early Access

One email at launch. No spam, unsubscribe any time.