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Easy Digital Downloads

Email marketing built for software sellers.

Most email tools treat Easy Digital Downloads as an afterthought. HiveMail is built by a team that sells software with it every day.

yoursite.com/wp-admin/admin.php?page=hivemail
ContactsListsSegmentsJourneys
Sample Studio SS
MR
Maya Reyes
maya@example.com
CustomerVIPSubscribed
Orders6
Spent$812

Journey Newest first

Placed order #1043 $84.00Today
Clicked Autumn sale emailToday
Opened Autumn saleYesterday
Entered flow Welcome series3 days ago
Signed up via footer form12 days ago
Pages viewed38 this month
How it works for Easy Digital Downloads

Turn a first purchase into a customer who sticks.

HiveMail reacts to the purchase, welcomes the buyer, tags them and checks in a few days later, with a different path after a refund.

First EDD purchaseRunning
NoYesTRIGGERFirst purchaseA new EDD customerADD A TAGTag: EDD customerSegment by productWAITWait 3 daysLet them try itIF / ELSERefunded?Check the order
  1. TriggerFirst purchaseA new EDD customer
  2. Add a tagTag: EDD customerSegment by product
  3. WaitWait 3 daysLet them try it
  4. If / elseRefunded?Check the order
  • Per-download and per-category filters
  • Renewals and licences in Pro
  • Customers and purchases built in
What you get

Made for digital products.

Customers, purchases and downloads, ready to use.

EDD customers

Customers and their purchase summary come straight from EDD, one row per address.

First-purchase onboarding

A ready-made automation: thank them, show them how to get started, check in a week later.

Purchase triggers

Purchase complete, first purchase, refund and download bought.

Segments by download

Everyone who bought a given download or category, and everyone who did not.

Checkout opt-in

A box in the Personal info section, never pre-ticked, with the permission recorded.

AffiliateWP import

Bring affiliates into a list of their own.

Licence expiry and renewalsPRO

Remind customers before a licence expires and when a renewal is due.

EDD RecurringPRO

Emails for subscription events and failed payments.

Discount-code actionsPRO

Create a code for a customer inside a flow.

Onboarding

Make the first week count.

New buyers are the most likely to churn or to ask for a refund. Guide them.

  • Welcome and getting-started emails triggered by the first purchase
  • A check-in after a week
  • Different paths for different downloads
Use caseThank a first-time buyer, link to the docs for what they bought, and ask how it is going seven days later.
yoursite.com/wp-admin/admin.php?page=hivemail
ContactsListsSegmentsJourneys
Sample Studio SS
MR
Maya Reyes
maya@example.com
CustomerVIPSubscribed
Orders6
Spent$812

Journey Newest first

Placed order #1043 $84.00Today
Clicked Autumn sale emailToday
Opened Autumn saleYesterday
Entered flow Welcome series3 days ago
Signed up via footer form12 days ago
Pages viewed38 this month
Customers

Know who bought what.

Email the right people about the right product.

  • Announce an update to the customers of one plugin only
  • Cross-sell a related product to people who bought the first
  • Win back refunded customers with a helpful note
Use caseTell everyone who bought a plugin about a major release, and nobody else.
yoursite.com/wp-admin/admin.php?page=hivemail
A HiveMail contact with their timeline
Free and Pro

Renewals and licences are where Pro shines.

In the free plugin

  • EDD customers and purchase summaries
  • Purchase, first purchase, refund and download triggers
  • First-purchase onboarding automation
  • Checkout opt-in with consent

Added by Pro PRO

  • Renewal and licence-expiry flows
  • EDD Recurring events
  • Discount-code actions
  • AffiliateWP-aware flows
FAQ

Questions about easy digital downloads

Renewals, licence expiry and Recurring events are part of Pro.
No. EDD has no carts in the same way WooCommerce does, so HiveMail does not track EDD carts.
Yes. Customers can be imported once and kept in sync as new purchases arrive.
Keep exploring

Related features

Automation

A graph canvas with a run log for every contact.

Learn more →

Audience and segments

Contacts, tags and live segments.

Learn more →

Reports and revenue

Opens, clicks, revenue and engagement.

Learn more →

Try it on your own site.

Get early access and see it with your own data.

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