Email marketing built for software sellers.
Most email tools treat Easy Digital Downloads as an afterthought. HiveMail is built by a team that sells software with it every day.
Journey Newest first
Turn a first purchase into a customer who sticks.
HiveMail reacts to the purchase, welcomes the buyer, tags them and checks in a few days later, with a different path after a refund.
- TriggerFirst purchaseA new EDD customer
- Send an emailThanks and setupDownload and activate
- Add a tagTag: EDD customerSegment by product
- WaitWait 3 daysLet them try it
- If / elseRefunded?Check the order
- NoSend an emailOffer of helpDocs and support link
- YesSend an emailAsk for feedbackA short, honest note
Per-download and per-category filters Renewals and licences in Pro Customers and purchases built in
Made for digital products.
Customers, purchases and downloads, ready to use.
EDD customers
Customers and their purchase summary come straight from EDD, one row per address.
First-purchase onboarding
A ready-made automation: thank them, show them how to get started, check in a week later.
Purchase triggers
Purchase complete, first purchase, refund and download bought.
Segments by download
Everyone who bought a given download or category, and everyone who did not.
Checkout opt-in
A box in the Personal info section, never pre-ticked, with the permission recorded.
AffiliateWP import
Bring affiliates into a list of their own.
Licence expiry and renewalsPRO
Remind customers before a licence expires and when a renewal is due.
EDD RecurringPRO
Emails for subscription events and failed payments.
Discount-code actionsPRO
Create a code for a customer inside a flow.
Make the first week count.
New buyers are the most likely to churn or to ask for a refund. Guide them.
- Welcome and getting-started emails triggered by the first purchase
- A check-in after a week
- Different paths for different downloads
Journey Newest first
Know who bought what.
Email the right people about the right product.
- Announce an update to the customers of one plugin only
- Cross-sell a related product to people who bought the first
- Win back refunded customers with a helpful note

Renewals and licences are where Pro shines.
In the free plugin
- EDD customers and purchase summaries
- Purchase, first purchase, refund and download triggers
- First-purchase onboarding automation
- Checkout opt-in with consent
Added by Pro PRO
- Renewal and licence-expiry flows
- EDD Recurring events
- Discount-code actions
- AffiliateWP-aware flows
Questions about easy digital downloads
Related features
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