People send a connected form but do not appear in Audience > Contacts. Causes, most likely first:
-
The connection is off. Open Audience > Forms > Connected forms and turn the switch on. If it will not turn on, the reason is shown (for example a missing Consent box field).

-
The form plugin is not found. An amber Plugin not found badge means the plugin is deactivated or deleted. Activate it; Settings > Integrations should say Found. Elementor forms need Elementor Pro.
-
Older entries are not imported. Only people who send the form after you turned the connection on are added.
-
No usable email address. A submission without a valid email is ignored (noted in the system log). Click Edit steps, click the trigger and check Email field; leave it empty to find it automatically.
-
The address cannot be added. Suppressed addresses make no contact and start no flow (Bounces, complaints and the suppression list). A trashed contact must be restored first. An existing contact only gets empty details filled in; its status never changes for unsubscribed, bounced or complained people.
-
The person was added but is Pending. Permission to email decides this. With Subscribe when a consent box is ticked, a new contact is Subscribed only if the box in Consent box field was ticked. See Contact statuses.
-
The form plugin never sends the data. Contact Form 7 is read after its mail is sent, so a failed mail reaches nothing. For Fluent Forms, WPForms and Gravity Forms the entry must be saved first. A renamed form or widget no longer matches: edit the trigger in Edit steps. Errors go to Settings > Tools > System log.
-
Check the flow. Click See who came through (opens Runs & Logs for this flow). A run there shows each step; no run means the form never reached Hive Mail (check causes 1 to 4). See Runs & Logs and flow reports.
-
The welcome email never arrives. The person is added at once, but emails go out through the scheduler. See Emails are not sending.
To test, open the guide for the form and use Try it now on the last step, then send the form once. A green box says "
Next: Manage connected forms.